Complete Beginner's Guide to Selling on Amazon UK in 2025

Even if you don't live in the UK, you may still use Amazon's seller platform to expand your company. Semrush estimates there will be 500 million unique visitors in September 2024, so there's a vast potential audience if you sign up. On top of that, you'll be able to tap into every single market in Europe, increasing your potential customer base and revenue stream.

You can find a detailed tutorial on becoming an Amazon UK seller here.

The UK Amazon Seller Guide

With proper setup, selling on Amazon UK can be simple and rewarding. On the other hand, it might be a little daunting for newcomers, so we've compiled a six-step guide to ease your transition.

Making an Amazon Seller Account is the First Step.

Creating an Amazon Seller Account is the first step in selling on Amazon UK. The procedure is simple and just requires a few steps:

Head over to Amazon's website.

2. Pick a selling plan: £0.75 per sale is the cost of the Individual plan, and £25 per month gets you the Professional plan with all the bells and whistles for the high-volume sellers.

3. Provide the necessary details about yourself and your company. The last step in setting up your account is to enter personal data such as your name, address (which may be confirmed with invoices and other papers), phone number, and more. Additionally, you'll need to supply information about your company.

Section 4: Turn in Your Paperwork. An image of your ID and a recent bank statement are required documentation. Amazon will arrange a verification video call when these have been submitted. You must possess a valid identification and a current credit card.

5. Make sure everything is verified. You must be patient as Amazon verifies your information with Amazon Payments Europe once you submit the necessary paperwork.

Your account will be enabled, and you can begin listing things for sale once approved.

Next, decide what to sell.

There are so many things on Amazon UK that it might be difficult for many sellers to choose what to offer. Amazon's bestselling list could give you a sense of what's popular right now, but it doesn't provide enough sales data to make a wise choice. You need to do more in-depth product and market research to discover things to sell on Amazon UK and make the most money possible.

To assist sellers in choosing the perfect products to sell on Amazon UK, analytical tools such as the AMZScout toolbox provide extensive information. To find out what your company's best-selling products are, follow these steps:

1. Browse the Product Catalogue. A free trial may be started by entering your email address.

2. Use filters to get results. Use criteria appropriate to your requirements and tastes to restrict your search efficiently. For your consideration, below are a few universal filters:

Predicted Revenue: Establish a baseline of at least 200 sales each month to guarantee steady demand.

To narrow your search, you may choose a single category (such as "books") or tick all boxes. Optional keywords like "children's book" might further narrow your search.

Reduce shipping expenses and possible customs fines by limiting the maximum weight to 3 lbs.

To make it easier to resale, use filters restricting the number of sellers; to find less competitive items to private label, use filters limiting the number of reviews. Resellers may use the rating filter to locate high-quality goods, and it also shows where private label items can be improved.

3. Verify the outcomes. To compile a list of products that match your criteria, click Find Products. The next step is to compile a list of potential items that pique your interest for further evaluation.

4. Get the PRO Add-on installed. You may verify that each product is lucrative and fits in with your company strategy with the help of this tool.

5. Use Amazon's search function to find the product that interests you. You may use amazon wholesale uk bar to look up any product in the Product Database. Next, find the PRO Extension icon in the page's bottom left corner and click on it.

6. Evaluate the possibilities of the niche. Factors such as the seller's abilities might impact the product's performance. You should check the product's total performance to ensure it's worth your effort. To see how well it's doing, go to the top right and click on Niche Score. If the sum of the three factors—demand, competition, and profit margins—is more than 7, it is considered a positive evaluation.

7. Assess the efficiency of the product. If the niche seems promising, you may focus on analyzing things that interest you. Products may be chosen according to your specifications. You can easily find the best performers based on sales numbers by selecting Estimated Sales as your sorting criteria. To monitor how much an item has sold for and how much it has changed in price, go to the displayed list and click on Product History.

8. Determine how each product fits in with your overall company strategy. To check whether an item is suitable for private labeling or resale, click on its Product Score. Scores below seven indicate that a product isn't worth your time or money if it doesn't match your business's needs.

Keep an eye on the bottom line. To get the profit margin, click on the Profit Calculator that is beneath each item and input the expenses that are related to it. The product is likely to be profitable if, after accounting for all expenditures, the margin exceeds 20%. This leaves an opportunity for promotion and reinvestment.