How to Use Amazon Seller Central: The Ultimate Guide for 2025

If you're just beginning to learn about selling on Amazon and are a novice, the process of navigating Seller Central can be a little confusing. When you know what everything is about, the easiest to navigate!

How do you include products? What is the process for creating an order? Are sales reports available to me? Do I have the ability to add users in my profile?

If you're not familiar with the dashboard for sellers I'm certain you're answering some of these queries at the very least. In this article, you're learning the best ways to navigate Amazon Seller Central to ensure that you're able to properly run your Amazon company.

What is Amazon Seller Central?

Amazon Seller Central can be described as an internet-based platform used by third-party sellers in order to control and sell their products through Amazon's marketplace. Amazon marketplace. On this platform, sellers can create products, track their inventory, promote products as well as open support cases. It's basically the place where it is possible to run an Amazon company.

If you're still not already an Amazon seller, and are not able to gain the ability to access Seller Central yet, please read our guide on How to create the Amazon Seller Account.

What can you do in Amazon Seller Central?

Seller Central is the command central for the operation of your Amazon company. All sales-related activities can be done there.

If you select the menu tab located in the upper left corner, there will be a number of distinct tabs. If you hover over any tab there will be a drop-down menu displayed with additional choices. Make sure to explore every tab and learn about the options and tools available.

One of the areas that you're most likely to go to often will be "Manage Inventory." In this area, you'll be able to view and manage your products on Amazon's Amazon store. You can modify pricing, add items as well as get a quick look at your sales rank as well as Buy Box eligibility.

Its "Manage Inventory" section is an ideal spot to check the extent of any problems regarding your current inventory. In the case of example, if your inventory is not listed the listing will appear in "Status" in the "Status" column. There, you are able to decide on the best course of action.

In addition, you'll have the ability to gain access to a variety of other inventory tools and listings from "Manage Inventory" such as the FBA Dashboard in which you are able to monitor the condition that you have of your FBA inventory as well as your Inventory Performance Index score.

How do I add items to Amazon Seller Central

If you're an Amazon seller, including new products on the marketplace is something that you'll do frequently as well as it's an easy procedure. This article will show you how to set up a new listing or sell your product under the current Amazon listing.

To add a new product, visit "Catalog" and click on the "Catalog" tab and click on "Add Products."

If you intend to market a new private label item, then click "I'm adding a product not sold on Amazon."

Once you reach the next page, type in the title of your item, then Amazon will suggest the model.

It is also possible to see "Generate Listing Content," that's Amazon Private Label AI listing generator. Instead of Amazon's, you should use the Listing Builder from Jungle Scout, a feature which comes with AI Assist. It utilizes keywords you've found in the keyword search.

Once you've entered what your product's name is, you'll be shown the recommended type of product. If it's correct, it's time to move on. If not, you can enter additional words within the "Item Name" section until you can see a category which is correct.

To find out more about how to optimize the listing of your product read our post about Amazon Listing Optimization. It is also possible to request an GTIN exemption if the product isn't registered with an UPC or Product ID.

If you are following a wholesale or retail arbitrage model of business, you'll most likely sell an item that's currently available for purchase on Amazon.

If you want to add a product that is already available on Amazon Go to "Add a Product," after which you must enter the ASIN number of the product you'd like to offer for sale. (You will find the ASIN in the product's details section on a listing page for a particular product. )

How can I get access to the advertising section of Seller Central

If you are an Amazon seller, you'll probably need to promote your item to achieve as many sales feasible. The advertising console on Amazon Wholesale, you are able to create Sponsored Products ads. Additionally, when you're enrolled in the Brand Registry You can also develop Sponsored Brands advertisements and Sponsored Display advertisements.

On Seller Central, go to the "Advertising" tab and click on "Campaign Manager."